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	<title>Hallam Internet</title>
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	<link>http://www.shcl.co.uk</link>
	<description>Internet marketing training and consultancy for small businesses in the UK</description>
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		<title>Google Caffeine &#8211; What Exactly Is Google Caffeine?</title>
		<link>http://www.shcl.co.uk/blog/2010/07/google-caffeine-what-exactly-is-google-caffeine.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/google-caffeine-what-exactly-is-google-caffeine.html#comments</comments>
		<pubDate>Thu, 29 Jul 2010 18:10:10 +0000</pubDate>
		<dc:creator>Wayne Barker</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3363</guid>
		<description><![CDATA[It has been over a month since the official release of Google&#8217;s new web indexing system &#8211; Caffeine &#8211; but it seems that not everyone has fully understood what it is that Google Caffeine actually does and how it affects their businesses and websites.
So what does Google Caffeine do?
Essentially it is a new way of [...]]]></description>
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Summer SEO &#8211; Use The Time For An SEO Health Check</title>
		<link>http://www.shcl.co.uk/blog/2010/07/summer-seo-use-the-time-for-an-seo-health-check-draft.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/summer-seo-use-the-time-for-an-seo-health-check-draft.html#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:52:20 +0000</pubDate>
		<dc:creator>Wayne Barker</dc:creator>
				<category><![CDATA[Inbound linking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Top Tips]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3334</guid>
		<description><![CDATA[So the summer is here and  business is a little quieter than normal &#8211; in other words it is the perfect time for an SEO Health Check. Rather than kick back and enjoy the sunshine use a little bit of your free time to ensure the SEO on your website is up to date, you [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/07/summer-seo-use-the-time-for-an-seo-health-check-draft.html/feed</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>White Paper:  International Search Engine Optimisation (SEO)</title>
		<link>http://www.shcl.co.uk/blog/2010/07/white-paper-international-search-engine-optimisation-seo.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/white-paper-international-search-engine-optimisation-seo.html#comments</comments>
		<pubDate>Fri, 16 Jul 2010 12:05:38 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3309</guid>
		<description><![CDATA[International Search Engine Optimisation (SEO) is all about getting your website found by potential customers in your target countries who are searching using their local search engines.
Quite simply, if you want to get new business in France, then you want your website to rank well in the French version of Google.
We are pleased to offer [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>AdWords &#8220;Modified Broad Match&#8221;: Improve Your PPC Campaign</title>
		<link>http://www.shcl.co.uk/blog/2010/07/adwords-broad-match.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/adwords-broad-match.html#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:28:03 +0000</pubDate>
		<dc:creator>Katie Saxon</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3293</guid>
		<description><![CDATA[This week the team at Google Adwords announced that they are rolling out a new AdWords Modified Broad Match keyword targeting feature for Adwords users.
Now, as well as using broad, phrase and exact match targeting on your keywords, they are offering a modified broad match feature.  This new keyword match feature gives you more control [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Tweets for June 2010</title>
		<link>http://www.shcl.co.uk/blog/2010/07/tweets-for-june-2010.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/tweets-for-june-2010.html#comments</comments>
		<pubDate>Mon, 12 Jul 2010 05:21:27 +0000</pubDate>
		<dc:creator>Katie Saxon</dc:creator>
				<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3235</guid>
		<description><![CDATA[The best tweets from @SusanHallam @ksaxoninternet and @wayneb77 for June:

   Arts participation on the  Internet:  excellent report.  Don&#8217;t use the horrible Flash version!   Here&#8217;s PDF http://bit.ly/9RHKTl    
   All inbound links are not  created equal: 10 ways to assess the value a link. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Business Grants: Internet Marketing Training</title>
		<link>http://www.shcl.co.uk/blog/2010/07/business-grants.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/business-grants.html#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:02:44 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Nottingham]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[grant]]></category>
		<category><![CDATA[grants]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3275</guid>
		<description><![CDATA[
Would you like a business grant that you can use towards a private training/coaching session with me to develop your Internet marketing skills?
Small business owners/managers are eligible for a grant of up to £1000 towards the cost of business training and development designed to develop their strategic skills to drive their company forward.
Take advantage of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Internet Marketing and the Law: Legal Issues Affecting You and Your Website</title>
		<link>http://www.shcl.co.uk/blog/2010/07/internet-marketing-and-the-law-legal-issues-affecting-you-and-your-website.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/internet-marketing-and-the-law-legal-issues-affecting-you-and-your-website.html#comments</comments>
		<pubDate>Thu, 08 Jul 2010 11:57:02 +0000</pubDate>
		<dc:creator>Katie Saxon</dc:creator>
				<category><![CDATA[Web design]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3228</guid>
		<description><![CDATA[So you throught the really hard part about Internet Marketing was building your inbound links.  But there are many legal issues and statutory requirements that may impact on your online marketing strategy.
It&#8217;s all too common to see some of these rules being overlooked, either deliberately &#8220;oh that doesn&#8217;t really apply to me&#8221; or due to [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Happy 4th of July from Google</title>
		<link>http://www.shcl.co.uk/blog/2010/07/happy-4th-of-july-from-google.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/happy-4th-of-july-from-google.html#comments</comments>
		<pubDate>Sun, 04 Jul 2010 13:17:59 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3265</guid>
		<description><![CDATA[For all you American ex-pats here in the UK, I wish you a very happy 4th of July!
Google has developed a 4th of July animation that is only available to visits with an American IP address, but I&#8217;ve done a screencast and here is my little Independence Day gift to you:

PS &#8211; with apologies to [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/07/happy-4th-of-july-from-google.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Google Works (Infographic)</title>
		<link>http://www.shcl.co.uk/blog/2010/07/how-google-works-infographic.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/how-google-works-infographic.html#comments</comments>
		<pubDate>Fri, 02 Jul 2010 17:03:35 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3258</guid>
		<description><![CDATA[An amazing Google Infographic:  all of this is done in less than a second, 300 million times per day&#8230;
Click on the image to get the larger version:

With credit to PPC Blog for the great infographic!
]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/07/how-google-works-infographic.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Link Building Success &#8211; Building Relationships With Bloggers</title>
		<link>http://www.shcl.co.uk/blog/2010/06/link-building-success-building-relationships-with-bloggers.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/06/link-building-success-building-relationships-with-bloggers.html#comments</comments>
		<pubDate>Wed, 30 Jun 2010 21:12:00 +0000</pubDate>
		<dc:creator>Wayne Barker</dc:creator>
				<category><![CDATA[Inbound linking]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3220</guid>
		<description><![CDATA[Link building is crucial to any SEO campaign but it is also the most time consuming and frustrating. One of the best ways to get inbound links is from blogs that are in the same niche as your business and these offer some great benefits:

Solid inbound links often within the body copy of the text [...]]]></description>
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		<slash:comments>1</slash:comments>
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