Events
Society for Editors & Proofreaders
Date: 18th September 2006
Time: Afternoon
The SfEP Conference will take place at the Jubilee Campus of the University of Nottingham on Monday, 18 September 2006.Successful Email Marketing
Great email marketing is not just about promoting and selling. It’s about building trust and loyalty, and developing long term profitable relationships with your customers.
Email marketing may be a low cost solution, but if it’s not done right then your efforts will flounder and your well-intentioned plans may backfire.
This presentation will cover the basics of successful email marketing and provide you with practical examples of successful campaigns.
Presentation Content
- How to plan for a successful email marketing campaign
- Email marketing and spam: ensuring your messages are well received and not harassment
- How to craft an email masterpiece
- What to expect: costs, what response to expect, tracking results, testing your campaign
- How to find prospective customers, how to rent third party lists, and how to build and maintain your own in-house lists
- Other ways to conduct email marketing
Learn more about the conference at the SfEP website.
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