Events
Online Marketing Conference: eBusiness Club
Date: 14th December 2007
Time:
Online Marketing Conference – Nottingham
Join us at the Nottingham Belfry Hotel on Friday 14th December 2007 for The Online Marketing Conference – Nottingham, a FREE one-day conference about doing business online.
Places are limited: book your place now
The conference will teach you how to effectively market your business online by bringing you all the latest in the rapidly changing world of Internet marketing.
Agenda
09:15 Coffee, registration and networking
10:00 Welcome by Diane Simpson, East Midlands eBusiness Club
10:10 Keynote Address: Working Smarter: online brand management
10:30 Setting the Agenda: Staying Ahead in Internet Marketing
The Online Marketing Conference – Nottingham, will tackle some of the challenges surrounding online marketing and offers advice on the latest developments. Susan Hallam will explain how your company can stay ahead by making the most of your online marketing campaign.
10:45 Pay Per Click Advertising: Getting the Most Out of Your Budget
Ann Stanley
Whether you are spending a few pounds or a few thousand pounds a month on pay per click, this session provides a practical guide on how to get the most out of your PPC budget. We will cover the key issues you need to consider when setting up your campaigns; how you use different types of targeting, the choice of keyphrases and match types, ad copy and landing page. You’ll go away with a checklist of the major factors that can improve the quality score of your ads and consequently the positions you achieve and how much you need to pay.
11:30 Coffee Break
11:45 Affiliate Marketing: Getting Other People to Sell for You
John Kirk
Why struggle to market your website all by yourself when you can get other people to help you to sell your products or services? What’s more, you only pay for real results, i.e. SALES! No more paying for advertising that doesn’t work. No more paying for clicks to your website which bring visitors but no sales. Just guaranteed sales or you pay nothing! You even pay for your results out of the profit on the sale after your customer pays you, great for cashflow! This session will introduce you to the growing online trend of affiliate marketing – what it is, why it works and how to do it.
12:30 Panel Discussion – take the opportunity to ask the panel for advice
13:00 Lunch and networking
14:00 Improving Your Search Engine Rankings: what’s new, what works
Susan Hallam
This session provides a Search Engine Optimisation update with practical tips and strategies for improving your business' rankings in the search engines. We will explore effective link strategies, search engine friendly web design, writing optimised copy for your pages, and have an overview of what's the latest news with the various search engines.
14:45 Q&A – any question to any speaker
15:15 Close
Who should attend?
This workshop is aimed at business owners, marketing managers, web developers and those individuals who are responsible for developing or implementing their businesses online strategy.
"Non-attendance: Demand for places on eBusiness events is extremely high. Should you fail to attend without providing at least 5 working days cancellation notice, or send a substitute from your own organisation, we reserve the right to charge your company an administration fee of £50 + VAT which will be collected by the Host Organisation detailed below.
