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International Web Marketing Masterclass

Date: 28th November 2007

Time: 09:30 - 16:30



In just one day get up to speed about best practice international web marketing. Learn from practical examples and case studies how other businesses use the Internet for international success.

Hear about what tools are available in your export / import Internet marketing toolbox, what works and what doesn’t, and the practical steps you need to take to optimise your online performance.

 
  • How do you use web marketing to get the right customers to find your site?
  • Once they found your site, how do you get them to do what you want them to do?
  • Once they are your customers, how do you keep them coming back for me and grow in value to you?
  • And how do you measure the success of your online marketing activities?

Date

28 November 2007

Times

09:00 - Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Just minutes from M1 | M6 | M69
Highpoint Conference Centre
65 Glenfield Rd, Leicester LE3 6DJ

Seminar Programme:

09:30 – 12:30    Acquiring New Customers

Improving your rankings in searching engines
Understanding international search engines
Online advertising & press releases
Email and affiliate marketing
Shopping comparison sites
 

13:15 - 15:00 Converting Prospects to Customers
                    Conducting your web design review
                    Internationalising your site
                    Writing copy for the web
                    Selling online
 

15:15 – 17:00 Retaining & Growing your Customer Base

                            Generating referrals
                            Email marketing
                            Web 2.0 communication tools
                            Building an online community

 
Course Fees: £225 +VAT

Payment by invoice or credit card
     

Click Here to Book Your Place Now

The Trainer

Susan Hallam is one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She serves on the board of the East Midlands International Trade Association (emita) and has specialist experience of international web marketing.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.


How to book your place - Contact Susan by email

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