Google have announced another new search feature:  Google Stars.  Click the little star icon next to any particular search result, and you are tagging in and creating a set of pages that will feature in your own personalised version of the search results.

In this example, I’m searching for the infamous Turkey Point Lighthouse, which now has the greyed out star beside it’s entry which I have highlighted in yellow in this image:

If I choose to click on the star, next time I search, my starred items appear in a new category called “Starred Results” appearing at the top of my (and only my own) search results:

The real benefit of this, as compared to the former SearchWiki feature, is that you’re not changing the search results, just pulling together your favourite sites into an easily accessible set of selections.

You need to be logged into your Google account to use this feature

Learn more at

http://googleblog.blogspot.com/2010/03/stars-make-search-more-personal.html

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Here is a summary of my Tweets from November, covering the Google Caffeine update, new features in Analytics, and valuable Internet marketing resources:

1. Google Caffeine live at this data centre, test your ranking on the new Google! http://bit.ly/4uEm9V
2. Intelligence feature in Google Analytics is available to all now. See Video http://tr.im/D7q9 RT @avinashkaushik
3. Social Media Marketing isn’t free, it isn’t playing, and it isn’t “cool.” It’s a tactic in your strategic armoury. #amadigitalday
4. Social media marketing can’t be airy fairy. It needs to be SMART: Specific, Measurable, Achievable, Realistic, & Timebound.
5. @pcmcreative The IKEA Social Media Campaign can be found at http://bit.ly/4psc3G 12:40 PM Nov 30th
6. Notes from my AMA Digital Marketing Strategy Framework can be found at http://bit.ly/6MH3DW #AMAdigitalday
7. eBusiness Conference 3 December Hashtag: #ebizconf
8. I’m getting Tweets as SMS text messages on my Orange mobile. Very annoying! Be sure to set Mobile Settings to DM Only.
9. I’m looking for an experienced UK based OSCommerce developer willing to further develop a large existing site. Recommendations?
10. Google replaces URLs with breadcrumb links in search results http://bit.ly/2HTtoU RT @patrickaltoft
11. Google Caffeine update won’t roll out til after the holidays. Merry Christmas, Google! http://bit.ly/1o71ux
12. The Disproportionate Value of Deep Links. What I’ve always suspected, and a good discussion. http://bit.ly/406QsC
13. Marketing Online wiki is a treasure trove of valuable info. http://bit.ly/2w73Py 1:18 PM Nov 4th from TweetDeck
14. Website speed a likely SEO ranking factor. See http://code.google.com/speed/

8 December:  Google Analytics Training

15 December: Search Engine Optimisation

Welcome to Gill Marriott, who has joined Hallam.biz as our new Events Manager.  She will be managing and coordinating our Internet marketing training programmes, and brings with her a wealth of training management experience.  I’ve worked with Gill for many years, and am absolutely delighted that she has decided to join the team.

She’ll be letting you know about our new courses:

The currrent training course schedule can always be found in the Events Listings.

Vitis PR, a Midlands PR agency, is riding high in the search engine rankings with help from Hallam.biz