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Archive for the ‘Training’ Category

Search Marketing Expo: SMX London

Tuesday, September 23rd, 2008

I am very pleased to be included as a panel speaker at the forthcoming SMX Search Marketing Expo taking place in London on 4&5 November.

Vanessa Fox, of Google Webmaster Central fame has included me in the line up for the Search 3.0: Blended Search and Local Search session. The phrase “Heavy Duty SEO Track” caused a brief panic, but I’m sure it will be a great day.

The conference looks like a worthwhile investment of time for anybody interested in search; I’m looking forward to hearing from SEOmoz’s Rand Fishkin, Search Engine Land’s Danny Sullivan and Chris Sherman as well as speakers from Hitwise, E-consultancy, Microsoft and Google.

SEO Training – Search Engine Optimisation Training Courses

Friday, September 5th, 2008

SEO Training Course Search Engine Optimisation

Search Engine Optimisation (SEO) Training Courses

Absolutely perfect for my needs.
Quick wins as well as long-term actions to take away

Peugeot-Citroen

The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.

SEO Training Course: London: 29 September 2008

SEO Training Course: Nottingham: 8 October 2008



Search Engine Optimisation Training Courses

Wednesday, May 14th, 2008
Intermediate Search Engine Optimisation: Learn how to improve your rankings in Google

Location: Loughborough Innovation Centre (just 2 miles from Junction 23 of the M1, and convenient to Loughborough railway station)

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SFEDI Enterprise Trainer Award

Monday, May 12th, 2008

SFEDI Enterprise Trainer AwardHallam Communications has confirmed it’s position as a leading provider of Internet marketing training services by becoming one of the first accredited SFEDI Enterprise Trainers in the UK.

This award assures customers that they can rely on Hallam to deliver training suitable for the small enterprise environment.

Hallam’s SFEDI assessor, Tracey Pepper, reported “Susan is very professional and extremely approachable, evidenced through the way delegates approached her and responded to the learning sessions in a extremely positive way.

“She makes it look effortless in her natural empathetic style. Susan is a natural networker, and shares her knowledge and has a genuine commitment to continued professional development.”

Achieving the standard was a rigorous undertaking , but the accreditation took into account levels of experience and our current training portfolio meant we passed the award with flying colours on the first attempt.

As part of this accreditation, Hallam completed a rigorous programme of assessment that included client references and case studies, evidence of learning programmes, and classroom observation.

We are committed to providing exceptional levels of training to our clients. We chose to commit to the Enterprise Trainer kite mark because of SFEDI’s independent assessment of the quality of training we provide to our clients.

SFEDI is a not for profit organised recognised by government as the standards setting body for training and qualifications for those thinking about, setting up or running their own business and all those providing business support.

Search Engine Optimisation and PPC Training

Wednesday, March 19th, 2008

Just a quick reminder that I am teaching two courses that might be of interest:

Search Engine Optimisation: 31 March 2008

Learn how to improve your rankings in the search engines, and get more visitors to your website.

Pay Per Click Training for Small Businesses: 4 April 2008

Learn how to spend less money on Google AdWords advertising, and get better results.


Pay Per Click Training: Google AdWords PPC

Wednesday, February 13th, 2008

How to spend less money on Google AdWords, and get better results.

Friday, 4 April – book your place now

A one day seminar for small businesses managing their own pay per click (PPC) campaigns, or for businesses who want to better understand the service their PPC agency is providing.

This is not a workshop for absolute beginners; we’re assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.

SEO Training Courses

Wednesday, February 13th, 2008

One day search engine optimisation training course:

Friday, 22 February (2 places remaining -book a place here)
Monday, 31 March – book a place here

If you need a practical and concise plan of action to improve your web rankings in the search engines, then this is the course for you.

This is not a course for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

New Internet Marketing Training Courses

Tuesday, January 1st, 2008

I am teaching two new courses which may be of interest:

Pay Per Click (PPC) for Property Developers
How to spend less money on Google Adwords advertising, and get better results. Find out how landlords, BMV buyers and sellers, and property investors make more money by using successful Pay Per Click advertising on Google, Yahoo and MSN.

Learn How to Optimise Your Website
A one day Intermediate level course showing you how to improve your website rankings in the search engines. 22 February. Loughborough Innovation Centre, just 2 miles from the M1.


eMarketing: the must-see gig

Monday, November 26th, 2007

I was pleased as punch to see TimeOut London recommending my emarketing workshop – yes, you did read that correctly.

TimeOut have astutely recognised the entertainment, as well as educational, value of my presentations. Needless to say the workshop was sold out, but I must confess the elderly tourist in the back row appeared a bit perplexed…

The green starred Recommendation was in both the print and online versions of TimeOut.

A very special thanks to CIDA for promoting the event so effectively.

International Web Marketing Seminar

Monday, November 12th, 2007

Are you looking to grow your business through trading internationally? Want to know how to promote your website internationally?

I’m teaching a one day International Web Marketing workshop on 28 November at Highfields Conference Centre, just a few quick miles away from M1 | M6 | M69

The theme is how to acquire, convert and retain international customers.

Email me to book a place; discounts available if you register 2 or more people.