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Hasn’t summer just flown by; those sunny days went by in a flash and now summer seems to be over before I had time to say “fire up the barbecue, honey.”
Keep in mind that you might be able to get a grant to attend these training courses.
Here are my autumn course dates:
Advanced Search Engine Optimisation: SEO for Web Designers
Google Analytics Training – Nottingham
Google Analytics Training – London
Event Date: 15 April, 2010
The course has been developed for marketing managers and Internet professionals who already know the basics of search engine optimisation and want to know more. It is also particularly suitable for web designers who want to get up to speed with latest developments in SEO.
A number of delegates on our Successful Search Engine Optimisation Course have asked me for a “next steps” search engine marketing course in order to further improve their SEO skills.
It’s going to be a really good, fast paced day:
15th April 2010
09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A
Hallam Training Suite
2 King Street
Nottingham NG1 2AX
£395 + VAT
Includes comprehensive course notes, lunch, drinks and snacks.
Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry. She is a Google AdWords and Google Analytics accredited consultant.
She has been named as one of the UK’s top SEO Twitters, and writes a blog “Internet Marketing Made Easy,”
She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and other Internet marketing conferences.
Event Date: 23 February, 2010
Event Date: 21 April, 2010
Event Date: 13 May, 2010
Event Date: 25 May, 2010
Event Date: 23 June, 2010
The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.
This independent, practical and highly enjoyable SEO Training course is a must for businesses owners and managers who want to get Found in Google.
This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation.
Many attendees are senior managers who are working with an Internet marketing agency and want to get a better understanding of what they are getting for their money, and to be sure they are receiving a high quality service.
Or, you may want to be undertaking the SEO (search engine optimisation) yourself, and want to sharpen your skills to improve your rankings in the search engines.
23rd February 2010
09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A
Hallam Training Suite
2 King Street
Nottingham NG1 2AS
£395.00 + VAT
Includes comprehensive course notes, lunch, drinks and snacks.
Select the “Other Payment Options” if you would prefer to pay by cheque or pay by invoice.
This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation. You may be doing the SEO yourself, or you may be working with an agency and need to be sure you are getting value for money, and that they are delivering a high quality service for your business. We are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines work.
You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.
Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation marketplace.
You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.
Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.
She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and is a Qualified Google AdWords and Google Analytics consultant.
Do you want to know which Online Marketing techniques are right for your business?
Or are you feeling overwhelmed by all the options?
This one day workshop will walk you through Susan’s well regarded “formula for online marketing success.” It will provide you with information you need to make the right choices when improving your website, looking to generate substantial traffic to your website, and taking advantage of advertising and communications tools.
You will be responsible for the marketing of your business, and you will already be using the Internet as part of your day to day working. You probably already have a website and know the Internet is an essential part of the success of your business. And you want to know more!
You do not need to be a geek. This workshop has been designed for small business managers who need practical information in bite sized chunks.
Workshop date: Tuesday, 30 June 2009
Workshop hosts: Vision Development Consultants
Workshop costs: £195 + VAT
Book your place now, or learn more about grant funding and the course details. Contact: Vision Development Consultants
Do you want to learn some great new Internet marketing ideas, and then straight away make it happen for your business?
Do you have lots of good ideas for your website, but lack the time or skills to put your ideas into practice?
Then this is the training day for you.
This is not an awareness raising day. You are not going to sit and watch PowerPoint slides.
This training day is different. You are going to have your own computer, and you are going to get things done. It’s going to be a small group training session, with other interesting business owners like yours. And you’ll have Susan Hallam right at your side to show you how and to help you over those little stumbling blocks that slow you down or stop you in your tracks.
You can pay either by credit card using our secure PayPal service, or book your place via email. Either way, we will send you a VAT invoice.
You will be responsible for the marketing of your business, and will be using the Internet as part of your day to day working. You want to learn how you can use the web to drive your business forward. And you will know that the Internet is essential to your business success.
You do not need to be a geek; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.
Friday, 1 May 2009
09:00- 09:30 Registration
09:30 – 16:00 Course
16:00 – 16:30 Informal Q&A
PDW Meetings & Training Venue
Colwick Quays Business Park
Nottingham NG4 2JY
£225 + VAT (payable by credit card or cheque).
Includes use of the classroom computer (you are also welcome to bring along your own laptop), comprehensive course notes, delicious lunch, teas and coffee.
You can pay either by credit card using our secure PayPal service, or book your place via email and we will send you an invoice.
Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.
She is a regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World, and the eBusiness Club.
Event Date: 25 February, 2010
Event Date: 11 May, 2010
Event Date: 17 June, 2010
A one day workshop introducing marketing professionals and business managers to the free Google Analytics service.
Are you confused by web analytics?
Do you want a better understanding of how your customers discover and interact with your website?
Then this one day course will give you a good grasp of how to use Google Analytics to improve the performance of your website.
This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors’ preferences and behaviour.
Using live demonstration and case studies, you will see how other businesses like yours are using their Google Analytics data to shape their web marketing strategy.
Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.
Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.
You will be responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy. You want to learn how you can use your web data to drive your business forward, and get the best possible results from your website.
You do not need to be a statistics expert or a marketing professional for this course; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.
This course is being offered on three dates:
25th February 2010
11th May 2010
17th June 2010
09:00- 09:30 Registration
09:30 – 16:00 Course
16:00 – 16:30 Informal Q&A
Hallam Training Suite
2 King Street
Nottingham NG1 2AS
£395 + VAT (payable by credit card or cheque).
Includes buffet lunch, comprehensive course notes, teas and coffee.
Select the “Other Payment Options” if you would prefer to pay by cheque or pay by invoice.
Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.
Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.
She is a Google Analytics accredited consultant, and regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World.
Event Date: 10 September 2009
A one day workshop introducing marketing professionals and business managers to the free Google Analytics service.
Are you confused by web analytics?
Do you want a better understanding of how your customers discover and interact with your website?
Then this one day course will give you a good grasp of how to use Google Analytics to improve the performance of your website.
This course will give you a solid understanding of the fundamentals of web analytics. You will learn how to interpret your website data, how to use the data to shape improvements in your website, and how to improve your marketing based on your visitors’ preferences and behaviour.
Using live demonstration and case studies, you will see how other businesses like yours are using their Google Analytics data to shape their web marketing strategy.
Quite simply, you will learn how to improve your website by understanding how people discover your business on the web, how they behave when they get to your website, and the characteristics of your visitors.
Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.
You will be responsible for the marketing of your business, and actively using the Internet as part of your marketing strategy. You want to learn how you can use your web data to drive your business forward, and get the best possible results from your website.
You do not need to be a statistics expert or a marketing professional for this course; the workshop has been designed for real business owners who need practical information quickly and in bite-sized chunks.
Thursday, 10 September 2009
09:00- 09:30 Registration
09:30 – 16:00 Course
16:00 – 16:30 Informal Q&A
PDW Meetings & Training Venue
Colwick Quays Business Park
Nottingham NG4 2JY
£245 + VAT (payable by credit card or cheque).
Includes buffet lunch comprehensive course notes, teas and coffee.
Please book your place via email and we will send you an invoice that can be paid by credit card, BAC or cheque.
Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.
She is a Google Analytics accredited consultant, and regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World.
Just to let you know I’ve developed a new training course, Universal Search and Social Internet Marketing. This is a useful next step for those of you who are already doing Search Engine Optimisation.
We’ll be talking about Google’s Universal search, and the trend to blend a range of information types.
We’ll be discussing techniques for:
And then we’ll explore the practicalities of Social Media Marketing: social bookmarking, tagging, reviews, blogging, Twitter and more.
The course takes place on 26 November in Nottingham; get in touch if you want more information.
I’m also scheduling a range of Search Engine Optimisation training courses; to to www.shcl.co.uk/events.asp see dates and locations.
I am very pleased to be included as a panel speaker at the forthcoming SMX Search Marketing Expo taking place in London on 4&5 November.
Vanessa Fox, of Google Webmaster Central fame has included me in the line up for the Search 3.0: Blended Search and Local Search session. The phrase “Heavy Duty SEO Track” caused a brief panic, but I’m sure it will be a great day.
The conference looks like a worthwhile investment of time for anybody interested in search; I’m looking forward to hearing from SEOmoz’s Rand Fishkin, Search Engine Land’s Danny Sullivan and Chris Sherman as well as speakers from Hitwise, E-consultancy, Microsoft and Google.
The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.
SEO Training Course: London: 29 September 2008
SEO Training Course: Nottingham: 8 October 2008
