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	<title>Hallam Internet &#187; PPC</title>
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	<link>http://www.shcl.co.uk</link>
	<description>Internet marketing training and consultancy for small businesses in the UK</description>
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		<title>AdWords &#8220;Modified Broad Match&#8221;: Improve Your PPC Campaign</title>
		<link>http://www.shcl.co.uk/blog/2010/07/adwords-broad-match.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/adwords-broad-match.html#comments</comments>
		<pubDate>Thu, 15 Jul 2010 16:28:03 +0000</pubDate>
		<dc:creator>Katie Saxon</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3293</guid>
		<description><![CDATA[This week the team at Google Adwords announced that they are rolling out a new AdWords Modified Broad Match keyword targeting feature for Adwords users.
Now, as well as using broad, phrase and exact match targeting on your keywords, they are offering a modified broad match feature.  This new keyword match feature gives you more control [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Business Grants: Internet Marketing Training</title>
		<link>http://www.shcl.co.uk/blog/2010/07/business-grants.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/07/business-grants.html#comments</comments>
		<pubDate>Thu, 08 Jul 2010 14:02:44 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[E-mail Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Nottingham]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[grant]]></category>
		<category><![CDATA[grants]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3275</guid>
		<description><![CDATA[
Would you like a business grant that you can use towards a private training/coaching session with me to develop your Internet marketing skills?
Small business owners/managers are eligible for a grant of up to £1000 towards the cost of business training and development designed to develop their strategic skills to drive their company forward.
Take advantage of [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/07/business-grants.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Internet Conference:  Powerpoint Presentations</title>
		<link>http://www.shcl.co.uk/blog/2010/05/the-internet-conference-powerpoint-presentations.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/05/the-internet-conference-powerpoint-presentations.html#comments</comments>
		<pubDate>Sun, 16 May 2010 12:32:50 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3107</guid>
		<description><![CDATA[If  you missed The Internet Conference 2010 then you missed one amazing day.  Our expert speakers shared a huge amount of knowledge, and feedback from the delegates says it was a great opportunity to network and connect with other businesses using the Internet.  We will be organising another event next year, even bigger and even [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/05/the-internet-conference-powerpoint-presentations.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>New Google Keyword Tool (Beta) Review</title>
		<link>http://www.shcl.co.uk/blog/2010/05/new-google-keyword-tool-beta-review.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/05/new-google-keyword-tool-beta-review.html#comments</comments>
		<pubDate>Wed, 12 May 2010 11:16:25 +0000</pubDate>
		<dc:creator>Katie Saxon</dc:creator>
				<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=3083</guid>
		<description><![CDATA[The Google Keyword Tool is a useful tool for your keyword research, which is the first stage of any successful SEO strategy or PPC campaign.  Recently Google has been spring cleaning their products and the Keyword Tool has been given a fresh look.  But are the changes purely superficial or will they have any impact?
I&#8217;ll [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/05/new-google-keyword-tool-beta-review.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Labour, Conservatives, Liberal Democrats on the Internet [Update]</title>
		<link>http://www.shcl.co.uk/blog/2010/04/labour-and-conservatives-on-the-internet.html</link>
		<comments>http://www.shcl.co.uk/blog/2010/04/labour-and-conservatives-on-the-internet.html#comments</comments>
		<pubDate>Wed, 21 Apr 2010 14:33:58 +0000</pubDate>
		<dc:creator>Wayne Barker</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=2933</guid>
		<description><![CDATA[With the election campaign in full swing it is probably as good a time as any to see how Labour, Conservatives and Liberal Democrats are fairing on the Internet. How the three main parties appear in the search results is of great importance in our Internet savvy times so let&#8217;s have a look at what [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2010/04/labour-and-conservatives-on-the-internet.html/feed</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Autumn Internet Marketing Training Schedule</title>
		<link>http://www.shcl.co.uk/blog/2009/07/autumn-internet-marketing-training-schedule.html</link>
		<comments>http://www.shcl.co.uk/blog/2009/07/autumn-internet-marketing-training-schedule.html#comments</comments>
		<pubDate>Wed, 29 Jul 2009 17:41:18 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=1855</guid>
		<description><![CDATA[Hasn&#8217;t summer just flown by; those sunny days went by in a flash and now summer seems to be over before I had time to say &#8220;fire up the barbecue, honey.&#8221;
Keep in mind that you might be able to get a grant to attend these training courses.
Here are my autumn course dates:
SEO Training &#8211; Nottingham
SEO [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2009/07/autumn-internet-marketing-training-schedule.html/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Internet Marketing Toolbox:  SpyFu</title>
		<link>http://www.shcl.co.uk/blog/2009/07/internet-marketing-toolbox-spyfu.html</link>
		<comments>http://www.shcl.co.uk/blog/2009/07/internet-marketing-toolbox-spyfu.html#comments</comments>
		<pubDate>Fri, 03 Jul 2009 08:01:23 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Toolkit]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=1682</guid>
		<description><![CDATA[SpyFu is a keyword research tool that let&#8217;s you discover your competitors&#8217; keyword strategies for their pay per click advertising and organic search engine optimisation.
Larger organisations are using services like Experian&#8217;s Hitwise competitive intelligence tool, but at just £14.95 for a 3 day subscription, SypFu is  well suited for small businesses looking to sharpen up [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2009/07/internet-marketing-toolbox-spyfu.html/feed</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Review: BT Web Clicks</title>
		<link>http://www.shcl.co.uk/blog/2009/07/review-bt-web-clicks.html</link>
		<comments>http://www.shcl.co.uk/blog/2009/07/review-bt-web-clicks.html#comments</comments>
		<pubDate>Thu, 02 Jul 2009 21:04:48 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[PPC]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=1612</guid>
		<description><![CDATA[Don&#8217;t get ripped off by the BT Web Clicks service.  Why pay £460 every month for a year for a service that would only cost you £150?
More importantly, why is BT claiming to generate &#8220;contacts&#8221; for your business, when indeed all it is doing is charging you for a &#8220;click&#8221; to your website .  Since [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2009/07/review-bt-web-clicks.html/feed</wfw:commentRss>
		<slash:comments>35</slash:comments>
		</item>
		<item>
		<title>Google AdWords Costs Decline in the UK</title>
		<link>http://www.shcl.co.uk/blog/2009/06/google-adwords-costs-decline-in-the-uk.html</link>
		<comments>http://www.shcl.co.uk/blog/2009/06/google-adwords-costs-decline-in-the-uk.html#comments</comments>
		<pubDate>Thu, 25 Jun 2009 10:28:28 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[AdWords]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Web design]]></category>
		<category><![CDATA[advertiser send]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[CTR]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=1639</guid>
		<description><![CDATA[Efficient Frontier have published its Q1 2009 UK Search Engine Performance report based on a sample of UK search engine advertisers and there are a number of very interesting take away messages:
Search marketing advertising spend in the UK dropped 6% in Q1, year on year.
Advertisers&#8217; Cost Per Click (CPC) is falling steadily, with average price [...]]]></description>
		<wfw:commentRss>http://www.shcl.co.uk/blog/2009/06/google-adwords-costs-decline-in-the-uk.html/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Analytics Training</title>
		<link>http://www.shcl.co.uk/blog/2009/02/google-analytics-training.html</link>
		<comments>http://www.shcl.co.uk/blog/2009/02/google-analytics-training.html#comments</comments>
		<pubDate>Mon, 23 Feb 2009 17:32:56 +0000</pubDate>
		<dc:creator>Susan Hallam</dc:creator>
				<category><![CDATA[Events]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[PPC]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.shcl.co.uk/?p=1109</guid>
		<description><![CDATA[[ 25 February, 2010; 11 May, 2010; 17 June, 2010; ] Google Analytics Training
A one day workshop introducing marketing professionals and business managers to the free Google Analytics service.
Are you confused by web analytics?
Do you want a better understanding of how your customers discover and interact with your website?
Then this one day course will give you a good grasp of how to use Google Analytics to [...]]]></description>
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		<slash:comments>0</slash:comments>
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