Blog
Marketing news, opinion and resources from the experts at Hallam. Subscribe to our newsletter and get content like this in your inbox, monthly.
Growing pains: bold strategies to outperform a challenging marketplace
On the 26th March 2024, Hallam, alongside our partners at LinkedIn, hosted an exclusive event focused on how B2B brands…
Navigating the shift from precision to prediction in marketing measurement
The imminent deprecation of third-party cookies, coupled with increasing privacy regulations and fragmented media consumption, is significantly altering the foundation…
Key takeaways from Google I/O 2024
Introduction Google’s annual developer conference, Google I/O was held earlier this week, where we got an insight into how Search…
How we’re fostering a work environment that puts wellbeing and mental health first
As the People and Culture Manager at Hallam, I'm thrilled to share a little bit about how we've transformed our…
How to build credibility online with Digital PR
With recent research revealing that less than 50% of UK consumers trust businesses—a trend that has been declining over the…
Media Mix Modelling for digital marketing: The basics
What is Media Mix Modelling? To gain more clarity on marketing performance, many brands are increasingly investing in first-party data…
Unlocking marketing effectiveness through creativity
I’ve been playing catch up on one of my favourite shows recently – Masterchef Australia. The streaming platform I’m using…
Hallam wins big at the UK Company Culture Awards 2024
Last night was the final of the UK Company Culture Awards 2024: an evening to celebrate workforces that create a…
May 2024: digital trends report
As we head into May, Hallam's Strategy team presents a round-up of the latest marketing news, industry insights and current…
Meet our new clients: Firechief® Global
With their ubiquitous red fire safety products used in millions of homes, businesses and public spaces across the world, we're…
BrightonSEO Wrapped: April 2024
From 26th-27th April, some of the Hallam team were fortunate enough to attend the Spring 2024 instalment of BrightonSEO. Now…
Why Digital PR is essential to supercharge E-E-A-T
E-E-A-T, a significant part of Google’s code of quality, is not just about ranking higher in the SERPs; it factors…
Marketing strategies for profitable growth in B2B SaaS
With predictions indicating another year of sluggish economic growth, many marketers are grappling with how to deliver improved results with…
How to make a boring creative, not.
When you’re producing creative for a brand or campaign, it’s a cardinal sin to be boring. The first job of…
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