Google AdWords Training: Learn Pay Per Click (PPC)
Event Date: 9 March, 2010
How to spend less money on Google Adwords advertising, and get better results
Find out how small businesses make more money by using successful Pay Per Click (PPC) advertising on Google, AdWords, Yahoo Search Marketing, and Microsoft AdCentre.
This course will guide you through the essentials of planning and optimising your PPC advertising. Using latest techniques and strategies you will understand how to get well qualified visitors to your website, how to get high conversion rates, and how to take advantage of this hugely cost effective route to market.
Date
9th March 2010
Times
09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A
Venue
Hallam Training Suite
2 King Street
Nottingham NG1 2AS
Fee
£395.00+ VAT (payable by credit card or cheque)
Includes comprehensive course notes and lunch.
Select “Other Payment Options” if you would prefer to pay by cheque or pay by invoice.
Book your place now
Please book your place via email and we will send you an invoice that can be paid by credit card, BACS or cheque.
About this Pay Per Click Training Course
This course is suitable for businesses who want to manage their own Pay Per Click campaigns, or for those individuals want to learn more so that you can keep an eye on their PPC agency.
It’s not a workshop for absolute beginners; we’re assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.
Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving Pay Per Click marketplace.
Following the course, you will have access to Hallam’s online library of Pay Per Click support resources.
Seminar Programme
- Overview of the main PPC providers
- How to set up successful PPC campaign structures
- Identifying high performing keywords that drive sales
- Bidding strategies specific to your business model
- Understanding the Google Quality Score
- Defining your bid strategy
- Taking advantage of demographic targeting, positional preferences, ad scheduling and other powerful techniques
- Copywriting perfect ads to increase your click-throughs
- How and when to use Keyword Insertion tools
- What to measure, and how to do it effectively
- Increasing your PPC conversion rates with landing pages
- Researching your competitor’s PPC campaigns
Book your place now
Please book your place via email and we will send you an invoice that can be paid by credit card, BACS or cheque.
The Workshop Leader
Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to understand, and has been delivering search engine optimisation training for more years than she cares to admit.
She is a Google AdWords accredited consultant, and regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World.
