• Free Twitter via SMS in the UK for O2 customers. http://digg.com/d1ynHX #
• Add Links to Your Twitter Background using ClickableNow http://bit.ly/2kjXb RT @mashable #
• Reading Econsultancy’s Mobile Marketing Guide. 116 pages of…. mobile marketing goodness. http://digg.com/u19c77 #
• SEO for SME’s: read my interview on @DaveChaffey Right Touching blog http://digg.com/u19c5X #
• Amazon apologisees, Bezos grovels, & users appear to love ‘em even more. http://tinyurl.com/AmazonGrovel #
• [Blog] Susan’s Tweets for the Week 2009-07-24 http://cli.gs/QXHJv #

Hasn’t summer just flown by; those sunny days went by in a flash and now summer seems to be over before I had time to say “fire up the barbecue, honey.”

Keep in mind that you might be able to get a grant to attend these training courses.

Here are my autumn course dates:

SEO Training – Nottingham

SEO Training – London

Advanced Search Engine Optimisation: SEO for Web Designers

Google Analytics Training – Nottingham

Google Analytics Training – London

Google AdWords Training – London

Google AdWords Training – Nottingham

The course has been developed for marketing managers and Internet professionals who already know the basics of search engine optimisation and want to know more. It is also particularly suitable for web designers who want to get up to speed with latest developments in SEO.

A number of delegates on our Successful Search Engine Optimisation Course have asked me for a “next steps” search engine marketing course in order to further improve their SEO skills.

It’s going to be a really good, fast paced day:

• Update: what is new in search engine marketing
• Advanced Search Engine Optimisation Strategies
• Innovative techniques for building inbound links Understanding linking: reciprocal links, buying links, high quality links
• Jump starting poorly ranking websites
• Practical new keyword analysis tools and techniques
• Do not be afraid of Latent Semantic Indexing
• Latest Google Webmaster Central developments
• Exploiting Web 2.0 and Social Media Marketing
• How to use Blogging as an SEO tool
• Localisation and getting found in Local Search
• Techniques for increasing conversions rates and sales
• Staying out of trouble with search engine

Date

15th April 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Hallam Training Suite
2 King Street
Nottingham NG1 2AX

Fee

£395 + VAT
Includes comprehensive course notes, lunch, drinks and snacks.

Click Here to Book Your Place

The Trainer

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.  She is a Google AdWords and  Google Analytics accredited consultant.

She has been named as one of the UK’s top SEO Twitters, and writes a blog “Internet Marketing Made Easy,”

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and other Internet marketing conferences.

How can small businesses (SMEs) compete with larger businesses when it comes to search engine optimisation?

Dave Chaffey invited me to share my views as one in his series of Emarketing Excellence Interviews – a great idea where he invites emarketing professionals to write his blog posts for him.  What a very clever idea, and one that I will have to study very carefully…

He posed five questions, and you can read my pearls of wisdom in the Right Touching Blog’s  “SEO for SME’s” interview.

I comment on:

1.  What approaches can SME’s use to compete with larger businesses?

2.  How can small businesses compete with local rivals, with particular reference to Google Local?

3.  How are small businesses taking advantage of Universal Search?

4.  How effective are directories for small businesses?

5.  How about some tips on using Google Analytics to improve your SEO?

You comments and suggestions are most welcome – other tips you want to share with small businesses?

.

• Would you risk comparing your brand to Google in your advertising? Do you dare tread on Google’s toes? Via @leeodden: http://bit.ly/168zNr #
• Relevance is like pornography, there is no precise definition but Google knows it when they see it. RT @clickequations via @avinashkaushik: #
• 10 Stunning (And Useful) Stats About Twitter http://bit.ly/57Ja9 #
• ويمكن لأي من بلادي العربية يتحدث الاصدقاء يقول لي إذا TweetDeck “وترجمتها إلى العربية” توفر الترجمة الجيدة؟ #
• Est-ce que le TweetDeck “Tweet traduire ce« travail de précision en français? Looks pretty good to me…. #
• [Blog] Who to Follow on Twitter: The Best SEO Twitters http://cli.gs/ntd7M #
• RT @TechnologyUK: #Microsoft and #Yahoo rumoured to be closing in on deal | Technology |guardian.co.uk http://bit.ly/rFWc8 #
• Don’t forget to Block and Report Spam for Twitters sending out twitterspam. Easy to do in Tweetdeck. #

Dave Chaffey has produced a comprehensive list of the most useful digital marketing experts to follow on Twitter.

My own tweets (@susanhallam) appear on Dave’s list of 10 search engine optimisation experts you should follow, alongside SEO household names Matt Cutts, Danny Sullivan, and Seach EngineLand.

Dave’s criteria is quite straight forward:  industry practitioners sharing practical examples, and whose tweets are mainly about sharing tips and current developments rather than talking about what they’re up to.

His list includes about 50 experts to follow on 12 different digital marketing topics, including web design, web analytics, Online PR, email marketing, blogging, and search engine optimisation.

I would recommend you can follow Dave Chaffey on @davechaffey

If you want to see my have a look at what I think is interesting but don’t want to use Twitter, then you can see what I’m writing about as a weekly blog posting

And finally, the 10 SEO twitters that Dave has selected:

• sengineland / Search Engine Land
• mattcutts / Matt Cutts
• dannysullivan / Danny Sullivan
• AndrewGirdwood / Andrew Girdwood
• seoptimise / SEOptimise
• tamar / Tamar
• icrossing / iCrossing
• susanhallam / Susan Hallam
• patrickaltoft / Patrick Altoft
• leeodden / Lee Odden

I am pleased to announce Hallam Communications has achieved approved supplier status on BusinessLink West Midlands’ Select Supply database.

As an approved supplier we are able to supply our Internet marketing services to services to clients who contact Business Link to ask for advice or funding support for their project.

The accreditation process involved an assessment of our areas of expertise,verification of our credentials, obtaining references from clients, and demonstration of necessary professional insurances.

If your business is based in the West Midlands, and you would like advice or to explore the availability of grant funding for your project, then contact BusinessLink West Midlands on 0845 113 1234.

• Birmingham City Council’s social media style newsroom. Lots of good lessons for us to learn from this http://bit.ly/1FI0lF #
• Can Facebook can use *your* personal picture in their advertising? Do you need to opt out? http://bit.ly/13Yeg4 #
• Google including “Favourite Places” link on search page. Do you really want to know Kelly Holmes favourite places? http://bit.ly/3SIwpd #
• Do you have questions for Google? Ask Matt Cutts to make a video answer to your questions. http://tinyurl.com/FireAway #
• Need to keep track of when a web page changes, for example a competitor, or a list of research reports? http://digg.com/d1Jse #
• Should @mattcutts keep making videos, or is video learning not your thing. I’d rather read than watch. Vote here http://digg.com/u18Hd0 #
• Trying to figure out the benefits of Google’s Export Advisor service, developed with UKTI, HSBC, Royal Mail, etc. http://digg.com/u18DoY #
• Thanks to @DaveChaffey for including me in his list of Best/top Internet Marketers to follow on Twitter. http://tinyurl.com/chvrqj #
• Social Media Marketing workshop for Master Photographers Association (Markfield). Course notes here: http://bit.ly/Ycj4V #
• Google has 45 different Twitter Accounts. I chose to follow 4. How many will you follow? http://digg.com/d1wSKE #

How to spend less money on Google Adwords advertising, and get better results

Find out how small businesses make more money by using successful Pay Per Click (PPC) advertising on Google, AdWords, Yahoo Search Marketing, and Microsoft AdCentre.

This course will guide you through the essentials of planning and optimising your PPC advertising. Using latest techniques and strategies you will understand how to get well qualified visitors to your website, how to get high conversion rates, and how to take advantage of this hugely cost effective route to market.

Date

9th March 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Venue

Hallam Training Suite
2 King Street
Nottingham NG1 2AS

Fee

£395.00+ VAT (payable by credit card or cheque)

Includes comprehensive course notes and lunch.

Book your place now

Please book your place via email and we will send you an invoice that can be paid  by credit card, BACS or cheque.

About this Pay Per Click Training Course

This course is suitable for businesses who want to manage their own Pay Per Click campaigns, or for those individuals want to learn more so that you can keep an eye on their PPC agency.

It’s not a workshop for absolute beginners;  we’re assuming you have already have set up a Google Adwords account, and may have tried setting up adverts with varying degrees of commercial success.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving Pay Per Click  marketplace.

Following the course, you will have access to Hallam’s online library of Pay Per Click support resources.

Seminar Programme

• Overview of the main PPC providers
• How to set up successful PPC campaign structures
• Identifying high performing keywords that drive sales
• Bidding strategies specific to your business model
• Understanding the Google Quality Score
• Defining your bid strategy
• Taking advantage of demographic targeting, positional preferences, ad scheduling and other powerful techniques
• Copywriting perfect ads to increase your click-throughs
• How and when to use Keyword Insertion tools
• What to measure, and how to do it effectively
• Increasing your PPC conversion rates with landing pages
• Researching your competitor’s PPC campaigns

Book your place now

Please book your place via email and we will send you an invoice that can be paid  by credit card, BACS or cheque.

The Workshop Leader

Susan Hallam is Managing Director of Hallam Communications, an Internet marketing training and consultancy company. Susan specialises in making complex topics clear and easy to  understand, and has been delivering search engine optimisation training for more years than she cares to admit.

She is a Google AdWords accredited consultant, and regular speaker at Internet conferences, including Search Engine Strategies, Search Marketing Expo, Internet World.

The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.

This independent, practical and highly enjoyable SEO Training course is a must for businesses owners and managers who want to get Found in Google.

This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation.

Many attendees are senior managers who are working with an Internet marketing agency and want to get a better understanding of what they are getting for their money, and to be sure they are receiving a high quality service.

Or, you may want to be undertaking the SEO (search engine optimisation) yourself, and want to sharpen your skills to improve your rankings in the search engines.

You will learn how to:

• Diagnose your website problems
• Create an SEO plan of action for your website
• Use search engine optimisation tips and tricks to increase your rankings and traffic
• Understand why some sites rank so highly
• Measure your SEO success

Dates

Course Date
20th May 2010

Times

09:00 – Registration & Coffee
09:30 – 16:30 Course
16:30 – 17:00 Informal Q&A

Euston House
24 Eversholt Street
London
NW1 1AD

Fee

London – £395 + VAT
Includes comprehensive course notes, lunch, drinks and snacks.

Select the “Other Payment Options” if you would prefer to pay by cheque or pay by invoice.

Click here to book your place now via email

About this Search Engine Optimisation (SEO) Training Course

This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation. You may be doing the SEO yourself, or you may be working with an agency and need to be sure you are getting value for money, and that they are delivering a high quality service for your business. We are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines work.

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation  marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.

Seminar Programme

• Update:  the lastest news in search on the Internet
• Principles of SEO: content, links and relevancy
• Jump starting poorly performing websites
• Producing keyword rich webpages
• How and when to use keyword analysis tools
• Copywriting perfect webpages
• Understanding Google Page Rank
• Innovative techniques for getting inbound links
• How to use Blogging as an SEO tool
• Your Google Toolbox: Webmaster Central, Local Search & More
• Google Analytics:  What to measure, and how to interpret your web statistics
• Staying out of trouble with the search engines
• Researching your competitor’s SEO campaigns

Click here to book your place now via email

The Trainer

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Engine Strategies, InternetWorld, and the East Midlands eBusiness Club’s Web Academy and eBusiness Expo.