Google AdWords Costs Decline in the UK
Efficient Frontier have published its Q1 2009 UK Search Engine Performance report based on a sample of UK search engine advertisers and there are a number of very interesting take away messages:
Search marketing advertising spend in the UK dropped 6% in Q1, year on year.
Advertisers’ Cost Per Click (CPC) is falling steadily, with average price falling from 44 pence in Q1 2008 to 30 pence in the same period 2009.
The volume of advertising impressions is on the rise as more consumers are using the Internet, and as the networks have lowered their minimum bid price bringing formerly inactive keywords into play.
As a result of the higher number of impressions, advertisers’ click through rates (CTR) have declined. By way of example, Google AdWords typical CTR dropped from 2.94% in Q1 2008, down to 2.06% in the same period in 2009
These results are based on a sample of advertisers in the financial services, travel, entertainment, retail and telco sectors.
You can read the full report here (PDF).
Tags: advertiser send, CPC, CTR, UK
