Comments on: How Does AdWords Auction Work? http://www.shcl.co.uk/blog/2009/03/how-does-adwords-auction-work.html Internet marketing training and consultancy for small businesses in the UK Fri, 30 Jul 2010 14:04:53 +0100 http://wordpress.org/?v=2.8.4 hourly 1 By: Dan PPCPROZ http://www.shcl.co.uk/blog/2009/03/how-does-adwords-auction-work.html/comment-page-1#comment-379 Dan PPCPROZ Fri, 13 Mar 2009 13:29:24 +0000 http://www.shcl.co.uk/?p=1274#comment-379 Do you think the pie chart of Quality score is accurate? * 60% CTR ("user feedback") * 30% Adwords Account Architecture ("relevancy") * 10% Landing Page Factors (that's all? -WTF) * Assuming Hal's pie chart is accurate: Landing Page Factors (only 10%) includes: relevancy of landing page, original content, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders, and more? Relevancy of the landing page is only one of many components of the landing page formula, did you catch that? We don't know exactly how much power this carries, but my guess is 30-50%. If that is true: Landing page relevancy influence over overall Quality Score accounts for only 5% of Quality Score?! Do you think the pie chart of Quality score is accurate?

* 60% CTR (”user feedback”)
* 30% Adwords Account Architecture (”relevancy”)
* 10% Landing Page Factors (that’s all? -WTF)
* Assuming Hal’s pie chart is accurate:

Landing Page Factors (only 10%) includes: relevancy of landing page, original content, easy navigation, transparent ie. privacy policy page, load time, contact us page, little use of pop ups/unders, and more? Relevancy of the landing page is only one of many components of the landing page formula, did you catch that? We don’t know exactly how much power this carries, but my guess is 30-50%.

If that is true:

Landing page relevancy influence over overall Quality Score accounts for only 5% of Quality Score?!

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