Search Engine Optimisation: Universal Search and Social Internet Strategies

Time: 09:30 - 16:30

This Masterclass will provide you with all you need to know to take advantage of the latest opportunities in search engine marketing. You will learn latest tricks to promote your website in the search engines, and you will walk away with the knowledge and confidence to make your website highly visible in the search results.

The day will focus on Optimising for Universal Search, and Social Media Marketing. Keeping up to date with these latest online marketing techniques is a real challenge, but essential if you want to stay ahead of the game in search engine marketing.

This brand new workshop is the latest in the Hallam series of search marketing events designed for anyone who promotes websites: web designers, marketing consultants, or in-house web marketing teams.

Our in depth training is delivered in a small group setting, which means plenty of time for discussion about your website and one-to-one support from your instructor, Susan Hallam.

Google’s Universal Search, Google One Box, Google Sitelinks: How you can be sure that your content is being found in all the right places?

During this session you will learn how to optimise, publish, and evaluate your universal content, with specific focus on user generated content (reviews, feedback) rich media content (video, image, podcasts), news services, local content, and more.

Optimising Using Social Media Marketing

The Internet is being transformed by social technologies: social networking, social bookmarking, tagging, rating and review sites. Your clients are creating content that gives their views about your business, reading about what others say about your business, reacting to others’ content, collaborating and communicating with you, and between and amongst themselves.

You may think the loss of control on the web is threatening. Or that it isn’t appropriate to your market. But it is here now, or it is coming your way. And the Social Internet has a big impact on the search engine results.

You need to get a handle on all this social media activity, and learn how to take full advantage of the opportunities it presents. Choose the right tools from the Socail Media toolbox. Create a plan of action, and deliver against it

In this session you will learn how to connect to this wave of social activity. Discover practical techniques for listening to what your clients are saying, energise your clients and engage appropriately and effectively in this tsunami of social activity.

09:00 - Registration & Coffee
09:30 - 16:30 Course
16:30 - 17:00 Informal Q&A

PDW Training Centre, Colwick, Nottingham

£365.00 + VAT (payable by credit card or cheque).
Includes comprehensive course notes, lunch, drinks and snacks.

Our training courses are not for absolute beginners: we are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines rank pages.

This is going to be a fast paced day, and it includes as much SEO knowledge as you can stuff into your brain!

You will leave the day with a written plan of action detailing the specific steps you need to take to optimise your website.

Susan’s workshop materials are constantly updated as the industry shifts and changes, and this workshop will reflect the latest strategies to reflect the evolving search engine optimisation marketplace.

You will be provided with a comprehensive set of course notes, articles and reference guides. Following the course, you will have access to Hallam’s password protected online library of SEO support resources.

Susan Hallam one of the UK’s leading Internet marketing trainers and consultants, with more than 20 years experience in the information industry.

She is a regular speaker at conferences including Search Marketing Expo, Search Engine Strategies, InternetWorld, and eBusiness Club.

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