Google Page Rank Update

It is that time of year again, folks. Google is updating our websites Page Rank.

And once again, small businesses go barmy over the magic number that displays in the Google Toolbar. I have to admit I am pleased to see my Page Rank returned to 5, following being downgraded to PR 4 in October.

I have said it before, and I will say it again: your Google PageRank score is not an indicator of how well your pages are going to rank in the Google search engine results.

Consider it an overall health check score from Google. If you get high quality, topical, trusted sites linking to your website, then up goes your Page Rank.

Buy links, sell links, get spammy links, or generally try to artificially manipulate your linking, and then down goes your Page Rank.

I am aware of several clients having an improved Page Rank, and I welcome feedback from other site experiencing a Page Rank change.