John and Anne Move to Panama
What can your business learn from the “John and Anne Move to Panama” fiasco?
Well, firstly it didn’t take a rocket scientist to discover the whereabouts of mystery canoeist John Darwin and his wife Anne. Go to Google Images and just type in “john anne panama.” You’ll find them there Number One. Their photo was featured on the MoveToPanama website, and very helpfully including the date the photo was taken.
The photo has now been removed from the website, but the picture will live on. Forever. In Google cache. And on other people’s blogs and websites.
Google Universal Search integrates search results from web pages, photos, video, local information and other resources.
It may have caused John and Anne a bit of bother, but your business should be using this image optimisation to your advantage.
- Create a plan to publish a variety of types of content as part of your search engine optimisation strategy. Photos, videos, podcasts. Be sure to include your keyphrases in the surrounding content, the filenames, descriptions, ALT tags and the like.
- Use keyword research tools to see what your customers are looking for, and generate content the gives them the information they want.
- Monitor the media you put online - Google has a long memory, and you will need to be proud of the images for a long time coming.
