Online PR: improving your website rankings with online press releases

You're spending time and money promoting your web site with online press releases, blogs, and email marketing. Avoid common press online release gaffes; read my guide to the Top 10 Online PR mistakes (PDF).

Online press releases are a great way to drive visitors to your website, to get visibility in the search engines, and to get inbound links to your website. It can mean a lot of benefit for relatively little effort.

What are the top ten mistakes you should be avoiding?

1. Lack of success criteria measures
2. Not doing your keyword research
3. Not playing the keyword game
4. Not linking back to your website
5. Using the wrong press release service
6. Too many messages
7. Not reusing your press release content
8. Not measuring your results
9. Sending you press release as an email attachment
10. It's just not newsworthy

And for good measure, I've thrown in an extra pitfall:

11. Abusing Social Media sites.

Read my complete article on the top 10 online PR mistakes