Search Engine Optimisation Myths 3
And now for the final round up of my Top 10 Internet marketing myths. You can see the full list of my 10 Internet marketing myths in a handy fact sheet here.
7. Don’t forget to Resubmit to the search engines regularly
I’m amazed how many small businesses that are sold an SEO package that includes an automated monthly resubmit to the major search engines.
What an absolute waste of money: the search engines prefer to find your site via quality inbound links, and they also prefer to discover your new content by their own regular programme of crawling your site.
It’s a con, trust me.
8. Submit your website to 10,000 directories
Excuse me, but I don’t think there are even 10,000 search engines or directories. Do the right thing and only submit to the main search engines because they got most of the searches in the world.
And beware these service that sell packages of 10,000 submissions. You will be conned into getting your site into FFA (free for all) directories which are harvesting email addresses for spam merchants.
9. Guaranteed Number One Ranking
Any search engine optimisation company that promises to make you number one is either telling porky pies or pulling the wool over your eyes.
Search engine marketing companies don’t own the search engines. And they can’t predict the changes that are happening on a regular basis
What they might do is make you number one for an obscure phrase like “American Internet marketing guru Nottingham.” Phrases like that just aren’t going to help your business at all.
If you hear promises like that, just shake hands and say goodbye.
10. A bit of Black Hat is just what you need.
Danger, danger: warning, warning.
Black hat search engine optimisation is cheating plain and simple. Google has a long memory; that means if you do a bit of black hat now and then stop, Google will still remember your misdemeanours. And track you down.
Google is quite plain talking in terms of what it considers to be good and bad practice. And it doesn’t take a rocket scientist to understand the principles of black hat search engine optimisation. Spamming on blogs. Link farms. Doorway pages. Keyword stuffing.
It’s just not worth it.
That wraps up my Search Engine Optimisation Top Ten Myths. I’m sure they’ll be new cons and subterfuges to talk about soon, so I’ll provide updates as time goes by. You can find a complete copy of my Search Engine Optimisation Top Ten Myths in PDF format.
