Internet Marketing Myths 2
Here are numbers 4, 5 and 6 in my countdown of the Top 10 Internet Marketing myths. Take a look at the first three Internet marketing myths here.
4. The Perfect Keyword Density
Search engine optimisation specialists tend to throw around statistics like 3-7% as the perfect density for key phrases in your web site's copy. You may be lead to believe that success depends on using tools which allow you to analyse your keyword density in your title, your meta tags, evaluating each and every page of your site. You could spend hours tweaking phrases to get the perfect density.
There isn't such a thing as a "perfect density"; if you look at high ranking pages then you'll find a wide range of density scores.
Instead, focus on writing well and writing about your business. If you write descriptive copy and accurate Title Tags then you will naturally write key phrase rich copy.
And remember, the most important objective of the writing on your web page is to make the sale. Don't get distracted by the "perfect" key phrase density.
5. Get lots and lots of links
Inbound links from reputable, high quality sites form an essential part of your SEO strategy.
But getting lots of links from rubbish websites is bad news, and indeed you can be penalised by Google if it thinks you're trying to manipulate the search engine results by getting lots of directory links.
Instead focus on getting fewer, better quality links. Try to get links from:
6. Buy more domain names
I've had clients go out and buy literally hundreds of domain names in the hopes it will help their rankings in the search engines.
And they might even make the fatal mistake of putting duplicate copies of their website onto more than one of those domain names. This is a sure way to risk getting blocked from the Google index.
Whilst a keyword rich domain name does help (as do keyword rich directories and file names) buying lots of domain names won't help a bit.
These purchases will stop your competitors from getting their hands on the names, or perhaps gives you some options for memorable domain names to use in your marketing.
But more domains names just doesn't equate to higher search engine rankings.
Next week, read the final four of my Internet marketing myths.
4. The Perfect Keyword Density
Search engine optimisation specialists tend to throw around statistics like 3-7% as the perfect density for key phrases in your web site's copy. You may be lead to believe that success depends on using tools which allow you to analyse your keyword density in your title, your meta tags, evaluating each and every page of your site. You could spend hours tweaking phrases to get the perfect density.
There isn't such a thing as a "perfect density"; if you look at high ranking pages then you'll find a wide range of density scores.
Instead, focus on writing well and writing about your business. If you write descriptive copy and accurate Title Tags then you will naturally write key phrase rich copy.
And remember, the most important objective of the writing on your web page is to make the sale. Don't get distracted by the "perfect" key phrase density.
5. Get lots and lots of links
Inbound links from reputable, high quality sites form an essential part of your SEO strategy.
But getting lots of links from rubbish websites is bad news, and indeed you can be penalised by Google if it thinks you're trying to manipulate the search engine results by getting lots of directory links.
Instead focus on getting fewer, better quality links. Try to get links from:
- reputable organisation like your professional association or accrediting bodies
- specialist or topical directories which focus on your business activities.
- local or regional directories (especially if you're trading internationally, get into those overseas or export directories)
- university or government sites
6. Buy more domain names
I've had clients go out and buy literally hundreds of domain names in the hopes it will help their rankings in the search engines.
And they might even make the fatal mistake of putting duplicate copies of their website onto more than one of those domain names. This is a sure way to risk getting blocked from the Google index.
Whilst a keyword rich domain name does help (as do keyword rich directories and file names) buying lots of domain names won't help a bit.
These purchases will stop your competitors from getting their hands on the names, or perhaps gives you some options for memorable domain names to use in your marketing.
But more domains names just doesn't equate to higher search engine rankings.
Next week, read the final four of my Internet marketing myths.
Labels: SEO
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