Top Tips for Title Tag
Title Tags play a crucial role in optimising your site for the search engines. Of course there are other factors as well, but fixing your Title Tag has got to be the easiest and quickest way to improve your search engine rankings.
I have produced a Internet Marketing: Title Tags Factsheet in PDF format for your to download, but here’s the summary:
1. Put your keywords first in your title tag
There’s no place for vanity when it comes to your title tags – what you do is more important than the name of your company.
Bad: Hallam Communications Ltd – quality Internet marketing consultancy since 1999
Better: Internet marketing training – Hallam Communications – Nottingham UK
2. Get rid of words that aren’t helping the search engines to understand what you do
Search engines just don’t care about those marketing buzzwords like “quality” and “professional.” Stick to those key words that users are going to type in to try to find your company.
And you certainly are not helping your efforts with words like “Welcome” or “Home” or “About Us”
3. Give each page on your website it’s own hand crafted Title Tag.
This is particularly true if you have a different page for each product or service. Optimise the tag for the content on the page. For example, I would have a different Title Tag for each of the courses I run:
Search engine optimisation by Hallam
Email marketing training by Hallam
Online Press Release services by Hallam
4. Don’t forget the Human Beings
The Title Tag serves two purposes:
- to assist the search engine spiders to index your page
- to act as Call to Action to click on your site in the Search Engines results page
I don’t think there is any conflict here – a good description of what you do should serve the spiders well, and encourage people to click on your link.
As I said earlier, Title Tags are just part of the equation. I’ll be writing more SEO tips later.
