Pay Per Call Advertising on the Web

Pay Per Call Advertising is big in the States, and it is heading our way.

Pay per call works by displaying an advert that are similar to the Google text ads. When the punter sees the ad they are invited to use a Call Me Back button, and the retailer can ring them straight back.

Rather than paying when someobody clicks on the ad, the advertiser are charged for each call they receive.

Benefits?

• It's great for local businesses
• If they are motivated to talk on the phone, they probably want to buy
• Get them on the phone to answer questions and overcome objections
• You don't even need a website

I'll be writing more soon....