Viral marketing

Viral marketing campaigns are designed to catch on by word of mouth rather than by flashy TV, print or radio advertising. It's advertising specially designed to be so interesting or amusing that we naturally spread the message on, just like a germ virus spreads into an epidemic.

There are some intersting viral advertising campaigns going on at the moment:

Storewars was produced by the Organic Trade Association to dovetail with the Star Wars summer cinema blockbuster.

Burger King's Subservient Chicken is an Internet legend - and still going strong. Ask the man in the chicken suit to do virtually anything: dance, lay an egg, fly.

Have a look - and notice the Tell a Friend Option - and remember it is all viral. Like this blog.