Google Update: maps and local search

There's been lots happening on the Google front in the last month, so I thought a quick round up of some of the latest news would be appropriate.

Google has beta released its Google local search facility here in the UK. It is designed to help customers and prospects find local businesses on the web. Powered by Yell.com, the Google local search is another great way to drive traffic to your website and needs to be an important part of your web marketing strategy.

Those of you linking to a map to your business on your website should consider replacing those less-than-ideal Multimaps with the new Google mapping feature.In addition to highly detailed, zoomable maps it also gives great directions from here to there, and very flexible search by postcode or street name. For all you geeks out there, it even has a satellite imaging facility . And the maps look great. There is a tutorial to learn more about Google maps on the site.

More Google news to follow soon....