Join me and my handpicked selection of Internet marketing experts for a full day of discussing the latest tools and techniques for promoting your business on the Internet. Book now for your early bird registration discount.
Date: 14 May 2010
Location: East Midlands Conference Centre
Cost: Early Bird Registration only £195 +VAT, rising to £245
Full Details: [...]

Google have announced another new search feature:  Google Stars.  Click the little star icon next to any particular search result, and you are tagging in and creating a set of pages that will feature in your own personalised version of the search results.
In this example, I’m searching for the infamous Turkey Point Lighthouse, which now [...]

Bit.ly isn’t just a URL shortener, turning long web addresses into short addresses. It’s also a social media measurement tool that counts clicks, monitors conversations,  and store your data all at the click of a button.
If you ever share links via social media then you’ve probably used an URL-shortening tool at some point. Bit.ly [...]

Universal Search is the “other” content that Google displays in the search results: Images, Video, Shopping results, News, Maps, and more. The prominence of universal search results means less space on the first page of Google results for your own website to appear. Your search engine optimisation strategy isn’t just about your optimising your website, [...]

Choosing the right keywords is an essential part of your SEO strategy.  Once you know the killer keywords that your customers are using to search for your products you can build your search engine optimisation plan accordingly.
So, how do you go about finding those killer keywords?  Here are my tips:
Brainstorm keywords you think you should [...]

If Social Media is so important,  then why I am I recommending that your company ban Facebook?
Facebook now has 350 million active users around the globe – that’s an increase of 40% in just six months .  Of these users at least 175 million log on every single day, and they’re posting more content to [...]

Welcome to Katie Saxon, who has joined Hallam as an SEO Executive. She’ll be part of the team writing blog postings, and this is her Social Media Checklist for New Employees.

Welcoming a new member of staff into your company? This is a good time to run through the essentials of a good social media presence.
Build [...]

You may be fantastic at putting pen to paper, but when you’re writing for the web things are a little bit different.  There are some basic guidelines you should keep in mind when writing web (and search engine) friendly copy.
1. Remember to Use Headings
There are two reasons for doing this.  Headings break your text up [...]

I like to use Amazon as an example of best practice email marketing, but every so often even Mighty Amazon makes an Email Marketing Mistake:
I received this email message this morning from Amazon, offering me a Christmas deal in February:

How did this happen?
My email client software, Googlemail, does not display images until I ask it [...]

I’ve had the pleasure of speaking at the SMX conference in the past, and am currently deciding whether to pitch a session again this year…
The SMX Advanced Conference takes place on 17 & 18 May in London, and it is designed exclusively for experienced Internet marketers.  No beginners stuff here, it’s all power SEO [...]