RT @fmpickering: Make sure your marketing copy doesn’t break the law - new copy advice site from CAP - http://digg.com/u17FL0 #
Have you noticed #hashtags are now hyperlinked? If you don’t understand hashtags then read Mashable’s hashtag guide http://digg.com/d1rTF8 #
Have you noticed that #hashtag are now hyperlinked? This is a #useful way to #
Moonfruit running [...]

Don’t get ripped off by the BT Web Clicks service.  Why pay £460 every month for a year for a service that would only cost you £150?
More importantly, why is BT claiming to generate “contacts” for your business, when indeed all it is doing is charging you for a “click” to your website .  Since [...]

For those of you who don’t follow me on Twitter, here is a summary of my Twitter observations for this week.
In general my Twitter posts are quite different to my blog articles, so why not try following me: @SusanHallam

International SEO: Matt Cutts discusses the geographic location of your server and it’s impact on SEO. [...]

Efficient Frontier have published its Q1 2009 UK Search Engine Performance report based on a sample of UK search engine advertisers and there are a number of very interesting take away messages:
Search marketing advertising spend in the UK dropped 6% in Q1, year on year.
Advertisers’ Cost Per Click (CPC) is falling steadily, with average price [...]

Google is experimenting with pulling through additional information from various social networking sites like LinkedIn, Facebook, and their own Google Profiles.  The search results are displaying not only a simple link to the site, but creating “added value” by selectively displaying additional information contained within the social networking profiles.
I’m seeing more of this activity in [...]

Businesses located in, or search engine optimising for Northern Ireland face a number of particular challenges. The unique political, geographic and technical circumstances means there are a number of issues that will need to be considered if a Northern Ireland business is looking to improve its rankings in Google and the other search engines.
I recently [...]

Here’s what I’ve been Tweeting about last week:

Matt Cutts on Page Rank Sculpting. There are better genuine ways to spend your SEO time. Hate to say “told you so.” http://bit.ly/yboqI #
Get your own Google Profile. These are already ranking well in the USA, but not yet in the UK. http://bit.ly/2BbrZ1 #
Got my Facebook username [...]

Ann Smarty has produced an inspired article of the  Ultimate Collection of Online SEO Tools. All the resources she mentions are useful for search engine optimisation, are free, and are web based.
I think one of the best SEO books on the market is Planet Ocean’s Unfair Advantage Book on Winning the Search Engine Wars. The [...]

The dust is starting to settle following the beta launch of Microsoft’s new Bing search engine, and the time is right to take a critical look at how does Bing compare with Google?
There’s been a huge amount written, and I’ve picked out a few highlights:
Bing’s Market Share
Hitwise have published the UK search engine market share [...]

The use of Flash to build websites skewers business owners and web developers firmly on the horns of a dilemma.  How do you balance the beautiful design and interactive user experience offered by Flash, with the rigorous demands of search engine optimisation?
Flash is one of several Rich Internet Applications, alongside Ajax, Curl and Silverlight, that [...]