You may be fantastic at putting pen to paper, but when you’re writing for the web things are a little bit different.  There are some basic guidelines you should keep in mind when writing web (and search engine) friendly copy.
1. Remember to Use Headings
There are two reasons for doing this.  Headings break your text up [...]

I like to use Amazon as an example of best practice email marketing, but every so often even Mighty Amazon makes an Email Marketing Mistake:
I received this email message this morning from Amazon, offering me a Christmas deal in February:

How did this happen?
My email client software, Googlemail, does not display images until I ask it [...]

I’ve had the pleasure of speaking at the SMX conference in the past, and am currently deciding whether to pitch a session again this year…
The SMX Advanced Conference takes place on 17 & 18 May in London, and it is designed exclusively for experienced Internet marketers.  No beginners stuff here, it’s all power SEO [...]

Here is a round-up of my Twitter tweets from December 2009:

Eleven Lords a Leaping – And it Is Not Even Christmas: http://EzineArticles.com/3471653 8:50 AM Dec 27th, 2009
@soulston tweeted btopenzone ’s poor service, and @btopenzone DM ‘d to ask the location. Using Twitter for Customer Service. 3:27 AM Dec 20th, [...]

I am frequently surprised by the amount of people using Google Analytics who aren’t familiar with URL tagging. This is the process of adding extra information to a link, so that Analytics can identify it as coming from a particular source, keyword and/or advert.
In fact, URL tagging happens automatically for all AdWords users – it’s [...]

I have been playing around a bit with Google Sites lately and thought it would be worthwhile writing a quick review and investigating whether these “do it yourself” website services are appropriate for businesses.
One of my most popular blog articles is How to Build a Free Website, so I suspect this one will be popular, [...]

Google has given a bit of Christmas Cheer to it’s search results.
Search for Christmas and Christmas baubles decorate the page:

Google have developed a cool new tool that shows what a “typical” user sees when they visit your website if they choose not to scroll.

Your browser size determines whether we need to scroll up or down to see content, and Browser Size gives you a visual estimate of what people can see on your site, [...]

Google has announced its search results will display a dynamic stream of real-time content from across the web, pulling updates from Twitter and Facebook, or postings from blogs and news sites.
Latest Results is yet another addition to Google’s already cluttered search page.
Many apologies in advance, but if you haven’t seen it in action, I thought [...]

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The essential one day Hallam Search Engine Optimisation seminar focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.
This independent, practical and highly enjoyable SEO Training course is a must for businesses owners and managers who want to get Found in Google.

This course has [...]